Based in Washington, D.C., Neil Alpert is an experienced senior business leader with C-suite experience in many organizations. Throughout his career of than two decades, Neil Alpert worked in both profit and nonprofit enterprises, specializing in key areas such as fundraising and recapitalization. During his time as the president and CEO of Washington, D.C. based LaserLock Technologies (NASDAQ: VRME), Neil Alpert helped to raise funds to recapitalize the anti-counterfeit technology firm. Considered an expert in the field, Neil Alpert has also served two US presidents as a member of the President's National Infrastructure Advisory Council (NIAC), which includes executive leaders from private sector and state/local government who advise the White House on how to reduce physical and cyber risks and improve the security and resilience of the nation's critical infrastructure sectors.
To deal with the increasing counterfeiting of popular consumer products, businesses are investing in various anti-counterfeiting technologies to protect the integrity of their products and enterprises. The following are some common examples of anti-counterfeiting technologies on the market.
Blockchain Technology
Blockchain technology creates a digital record of ownership of a genuine product, making it difficult for counterfeiters to produce a fake version. This technology can be deployed throughout the entire supply chain to trace a product’s path, enabling both companies and consumers to verify a product’s authenticity.
NFC (Near Field Communication) Tags
NFC tags are tiny chips that can be inserted into a product to facilitate scanning using a smartphone. These tags store key product information including a unique identifier or a website link that is used to verify authenticity.
Radiofrequency Identification (RFID) Tags
RFID tags utilize radio frequencies for product identification and verification. The tiny microchips are attached to products, making it easy for RFID readers to scan and identify a product. Many sellers prefer RFID tags for expensive items over other product identification methods because they are tiny, cost effective, and offer adequate protection against counterfeits.
